Unbelievable is perhaps the only word fit to describe Marian Rivera’s rise to fame. Years before she was cast to play Marimar in the localized version of the Mexican telenovela, her career was foundering, and she was happy to be in forgettable daytime soap, quickie movies shot on video, and in provincial road shows, along with other talents that couldn’t get regular gigs on television.
Marian Rivera was at that time a name one couldn’t mention in the same breath as Angel Locsin.
Now, it’s the other way around.
Recently, the star of the top-rating Dyesebel on GMA-7 signed a deal with the owners of a clothing manufacturing and retailing concern to be the face and body of Jag Black, a clothing line that for some time had Angel Locsin as its female celebrity model.
Wags have been churning out nasty items about how Marian snagged the deal away from Angel, but the owners of the clothing label say otherwise.
“Angel’s contract with us had expired in May this year,” says my former classmate at the UP Institute of Mass Communication and now Jag’s legal counsel Jorge Cabildo. “Hence, the company is no longer legally bound to keep Angel.”
Becky Aguila said, in a recent interview, that she and her client, Angel, opted not to renew their deal with Jag.
No matter what the circumstances were by which Marian Rivera got into a deal with Jag, the important thing is she will be the clothing line’s celebrity endorser for its new premium denim line Holiday ’07.
The deal will have Marian appearing in Jag’s giant billboards across the archipelago, and that can make her face even more familiar to millions of Filipinos. She will be in what the owners of the label call “cutting-edge collection, features rocking bold denim pieces which were carefully crafted to achieve the best urban styling for the sophisticated jeans cult of this generation.”
“The Jag Black women’s line continues the trend of exuding sensual beauty, without losing its hardcore edge,” they add.
According to them, Marian has a “perfect fusion of sexiness and toughness, sizzling hot actress” making her the ideal “Image Model” for Jag’s new Rock and Romance Denim collection.
Cleaning up Boracay
Some of local Tinsel town’s brightest stars, like Pinoy Big Brother alumni Will Devaughn, Gaby de la Merced and Riza Santos, TV personality Sam Oh, MYX VJ Sanya Smith and model Brad Turvey took time off from their busy schedules to join the Boracay beach cleanup of Nestea Beach 2008.
Nestlé assistant vice president and Nestea consumer marketing manager Tina Samaco says the beach cleanup is just one way by which Nestea gives something back to the environment, particularly the beach, where Nestea has always held its many successful events. Nestea likewise held a beach cleanup activity at the Island Garden City of Samal early this year.
The two-fold beach activity consisted of a shore and underwater cleanup that was participated in by tourists, residents, divers and environmentalists. Nestlé officials like senior vice president and business executive manager for beverages Dennis Austriaco and assistant vice president and Coffee-mate consumer marketing manager Charlene Austriaco also joined the underwater cleanup activity. What’s more, a portion of the proceeds from the sale of Nestea Beach tumblers funded the beach cleanup activity.
Celebrities who joined the beach clean-up activity indeed served as a good example to thousands of vacationers who love to visit Boracay. While they are young, fun-loving and beach-loving, they are responsible individuals who are aware of the importance of preserving the beauty of the environment. It is through activities like these that Nestea hopes to impart environmental awareness among the public, especially those who frequent our country’s lovely beaches.
The Nestea beach cleanup is an annual activity of Nestea Beach, which aims to bolster efforts to clean up our country’s beaches while further raising environmental awareness.
Nestea Beach 2008 got a lot of boost from Havaianas, Speedo, Mikasa, Penshoppe, Tagum Beach Volley Drome at Rotary Park, University of St. La Salle Bacolod, Island Cove Hotel and Leisure Park, Crystal Sand Beach Resort, Le Soleil de Boracay Hotel, La Carmela de Boracay Resort Hotel, D’Mall, D’Boracay, Hey! Jude Resort Hotel, Nautilus PJ Arañador Boracay and Boracay Scuba.